India's online shopping market: How Flipkart, Amazon are placed

Flipkart, owned by Walmart, leads India's e-commerce market with 48% market share, growing faster than the industry. Meesho, backed by Softbank, is the fastest growing platform in terms of user base, primarily in tier-2 and smaller cities. Amazon India is a laggard in customer growth, but it is the most preferred online brand according to a Nielsen Media study.

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